Your data matters

Privacy Policy

Effective Date: November 5, 2026

1. Introduction

Novo Behavioral Services ("Novo," "we," "our," or "us") is committed to protecting the privacy and confidentiality of the individuals and families we serve, our employees, and visitors to our website.

This Privacy Policy explains how we collect, use, maintain, protect, and disclose personal information obtained through our website, telephone communications, text messaging services, and administrative operations.

Website: https://www.novobehavioralservice.com/

2. Information We Collect

Depending on your interaction with Novo Behavioral Services, we may collect the following information:

• Names and contact information, including telephone numbers, email addresses, and mailing addresses.
• Parent, guardian, caregiver, and authorized representative contact information.
• Appointment scheduling information and service inquiries.
• Employment-related information submitted through applications or administrative communications.
• Information voluntarily provided through website forms, telephone calls, emails, or text messages.
• Website usage information, such as IP addresses and browser information, where collected.
• Healthcare-related information necessary for coordinating or providing services, subject to applicable privacy requirements.

We collect information as necessary to respond to inquiries, coordinate services, support administrative operations, and fulfill applicable legal obligations.

3. How We Use Personal Information

Novo Behavioral Services may use personal information for the following purposes:

• Responding to inquiries from prospective and existing clients.
• Coordinating appointments, cancellations, rescheduling, and service updates.
• Communicating with parents, caregivers, and authorized representatives.
• Supporting employee scheduling, onboarding, training, and administrative communications.
• Providing information regarding available services.
• Maintaining operational records.
• Meeting applicable legal, regulatory, and healthcare privacy obligations.
• Improving administrative processes and communication efficiency.

We use personal information only for legitimate business purposes and as otherwise permitted or required by applicable law.

4. SMS/Text Messaging Privacy

Novo Behavioral Services may communicate with individuals through SMS/text messaging for authorized business purposes, including:

• Appointment confirmations and reminders.
• Scheduling changes and cancellations.
• Service coordination and administrative updates.
• Responses to inquiries.
• Employee scheduling and operational communications.

Individuals who provide appropriate consent may receive text messages from Novo Behavioral Services.

SMS consent is not shared with third parties or affiliates.

Novo Behavioral Services does not sell, rent, or share mobile phone numbers, SMS opt-in information, or text messaging consent with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent are excluded from other information-sharing practices and will not be shared with third parties or affiliates.

Mobile messaging information may be processed by authorized technology service providers solely as necessary to deliver communications on Novo's behalf, subject to appropriate confidentiality and security obligations. Such providers are not authorized to use this information for their own marketing purposes.

5. SMS Consent and Opt-Out

Participation in Novo's optional SMS messaging program is voluntary.

Individuals may withdraw consent to receive optional text messages at any time by replying STOP to a message from Novo Behavioral Services.

For assistance, recipients may reply HELP or contact Novo through the contact information published on our official website.

Message frequency varies based on scheduling needs, service coordination, and individual communications.

Message and data rates may apply depending on the recipient's wireless carrier and service plan.

Opting out of optional SMS messages does not prevent individuals from accessing Novo's services. Alternative communication methods may be used when appropriate.

6. Information Sharing and Disclosure

Novo Behavioral Services does not sell personal information for marketing purposes.

We may disclose information when reasonably necessary and legally permitted to:

• Authorized employees and personnel who require access to perform their responsibilities.
• Service providers supporting business operations, under appropriate confidentiality and privacy safeguards.
• Healthcare providers, payers, or authorized representatives, when permitted or required by applicable law.
• Government agencies or regulatory authorities when legally required.
• Other recipients when the individual has provided valid authorization or when disclosure is otherwise permitted by law.

Any such disclosures are subject to applicable privacy and confidentiality requirements.

SMS opt-in information and messaging consent are not shared with third parties or affiliates for their independent marketing or promotional purposes.

7. Healthcare Information and Confidentiality

Novo Behavioral Services recognizes the importance of protecting confidential healthcare information.

Where applicable, protected health information is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA), applicable California privacy laws, and Novo's internal confidentiality policies.

This website Privacy Policy does not replace any HIPAA Notice of Privacy Practices that Novo is required to provide.

Standard SMS text messaging may not provide the same level of security as approved healthcare communication systems. Individuals should avoid sending sensitive clinical information, diagnoses, treatment records, or other confidential healthcare information through standard text messaging unless an appropriate secure communication process has been established.

8. Information Security

Novo Behavioral Services uses administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or misuse.

Access to confidential information is limited to authorized personnel based on operational responsibilities.

Although we take reasonable precautions, no electronic communication or information storage system can be guaranteed to be completely secure.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy and to meet applicable legal, regulatory, contractual, and record-retention requirements.

When information is no longer required, it is securely deleted, destroyed, or otherwise handled in accordance with applicable retention policies.

10. Privacy Rights and Requests

Individuals may contact Novo Behavioral Services to request information about applicable privacy rights, update inaccurate contact information, or ask questions regarding the handling of their personal information.

Requests involving protected health information will be handled according to applicable healthcare privacy requirements.

California residents may have additional rights under applicable California privacy laws.

11. Children's Privacy

Novo Behavioral Services provides services that may involve minors. Information relating to children is handled with appropriate confidentiality protections and in accordance with applicable laws, parental or guardian authorizations, and healthcare privacy requirements.

Our website is not intended to collect personal information directly from children without appropriate authorization.

12. Changes to This Policy

Novo Behavioral Services may update this Privacy Policy periodically to reflect changes in operational practices, legal requirements, or communication technologies.

Updates will be published on our website with a revised effective date.

13. Contact Information

Officeadmin@novobx.com